The story.

If your ear is to the ground in the paleo or whole foods world, you’ve probably heard of Ancient Nutrition (and maybe their bone broth protein powder). Maybe you caught them at Expo West two weeks ago. Well, the Nashville-based health food company just landed a $103 million minority investment.

Whoa, that’s some cheddar.

Yup. But that’s not a huge surprise considering Ancient Nutrition was co-founded in 2016 by Jordan Rubin, who actually sold his last company (also focused on nutritional health products) to Nestle for over $2.3 billion just last year. I guess you could say they’re pretty seasoned when it comes to selling health products.

The company also makes collagen protein, essential oils, and other products that adhere to the keto diet. Over the last 52 weeks their sales are up 270% — we’re taking over $13 million, y’all. Maybe ancestral nutrition isn’t old’s news after all.

So what’s next?

The company plans to expand their options for products like essential oils, medicinal mushrooms, and probiotics thanks to this fresh new investment. Keep your eyes peeled and your bellies ready.

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