Experts Weigh in on How to Improve Important Business Analytics

August 16, 2020 by
Credit: Zen Planner (https://www.instagram.com/zenplanner/)

Part 1 of this series laid out the metrics gym owners should be tracking, while Part 2 dove into what kinds of numbers they should strive to achieve for long-term business health.

This final piece unpacks the how: What can gym owners do to improve:

  • Average Clients Value (ACV) or average revenue per member (ARM)
  • Client retention
  • Profit

Average Client Value

The easiest way to increase average client value is to offer more than a group class membership.

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