Are Glucose Monitors for Non-Diabetics the Latest Wearable Fad?
From the novice to the most highly paid professionals, athletes are notorious for their susceptibility to being taken in by services, products and claims that promise to improve training output, recovery, and performance. And we see this tendency reflected in the way companies advertise to athletes: Faster, higher, stronger.
The Olympic motto is peppered all over websites, packaging, and promotional items to prey on our willingness to shell out big dollars for small gains. At the high levels of most sports, winning becomes a game of inches. Marginal improvements matter. Companies know this.
We live in a time right now where information and data are more available than ever. An entire industry has emerged whose sole purpose is to collect your data and sell it back to you. Whoop, Garmin, Oura, Fitbit and several much smaller wearable tech companies are all founded on the same principle: measure as much data as possible and sell it back to the wearer. We can certainly benefit from some of this information.
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