Your Coffee is ready.

Is Coca-Cola Sponsoring CrossFit Now?

 
Morning Chalk Up

July 30   |   POWERED BY

o2 logo

Happy Friday Morning Chalk Up readers! Let’s hope the individual athletes took advantage of their rest day because we have a feeling Castro is going to push their limits these next three days of competition.

In today’s edition:

  • What you need to know going into day four.
  • Today’s workouts, schedule and how to watch.
  • What is Monster doing at the CrossFit Games?
  • Key takeaways from day three.
 
QUOTE OF THE DAY + Send us a Quote

“I hated every minute of training, but I said, don't quit. Suffer now and live the rest of your life as a champion.” - Muhammad Ali

 
CROSSFIT GAMES
  What You Need to Know Going Into Day Four  

What You Need to Know Going Into Day Four

The individuals are back today and will now compete through Sunday along with teams. We’ve already crowned several age group athletes and for the first time in CrossFit history, adaptive athletes. So far the Coliseum has been electric as the crowd roared and cheered through each event. Hopefully everyone is resting their vocal chords, because we’re just getting started.

One big thing: We’ll start and end the day with a full field of athletes in both the Individual and team divisions, however, when we wake up tomorrow, only 30 athletes in each division will remain and cuts will continue. Enjoy the last day of seeing full heats as athletes fight to survive another day.

The weather is forecasted to be a high of 79F (26C) and a low of 59F (15C) in Madison, WI.

  • Follow our live blog to stay up to date with what’s going on around the arena.
  • Here’s how to follow all the individual athletes through their social media accounts.
  • Last but not least, if you’re in Madison, here are all the activities to get involved inside and outside the arena.

Team Leaderboard, End of Day One

  1. CrossFit Mayhem (400)
  2. CrossFit Pro1 (379)
  3. CrossFit Genas (340)
  4. CrossFit Urban Energy (319)
  5. CrossFit Nordic (301)
  6. Plus64 CrossFit (286)
  7. CrossFit Awaside (280)
  8. CrossFit Surbiton (277)
  9. CrossFit Oslo (251)
  10. CrossFit Resurrection (250)

Speed Reads: A few stories that came out yesterday to get you up to speed.

  • Standing alone, running together: Adversity is an understatement of what Danielle Brandon is facing right now after her two teammates Bethany Shadburne and Kari Pearce tested positive for COVID-19 and lost their shot of competing. Brandon, who is tested twice daily, almost had to run the 550-yard-sprint event alone on Wednesday as a safety precaution. But three of her competitors wouldn’t let that happen and said, “I’ll run with her,” giving Brandon a true Games experience. Ultimately, she took first in her heat and placed 5th overall in the run.
  • The parallel bars return. Today we will see athletes take on the parallel bars once again as they get upside down for Event 8. The first time they appeared at the Games was in 2018 so the question is, who’s been practicing? We break down how veteran athletes faired the first time around to help predict which of them could fare well in this event later today.
  • Susan Clark’s historic victory: The 62-year-old made history yesterday taking home five gold medals, the most any Games athlete has ever walked away with.
  • Introducing the neuromusular division competitors: One of the three adaptive divisions in this inaugural year was the neuromuscular division. Each athlete with their own story, but together standing on the Games field competing for the same thing.
  • International masters athleters claim the podium: Fourteen athletes representing six different countries outside of the United States stood on the podium and six of them took home gold across all masters divisions. For the past 11 years the masters competition has been primarily American run, but more than a decade later, has turned into an international affair.
  • Double duty for parents of teen athletes: Getting your teenager to listen to you is brought to an entirely elevated level when you become not only their parent, but their coach too. Ben Beebe, father of 14-year-old competitor Rylee Beebe, and Rose Subiono, mother of 14-year-old Ka’eo and 16-year-old Elijah, know this all too well when it comes to the balancing act of coaching their kids CrossFit, and being ‘the parent.’
  • A family affair: CrossFit has a long history of sibling athletes in the mix. Whether they’re just inside the box, competing at local comps or qualify for the Games, it’s a fun dynamic that as journalists, we love to write about. If you’ve been paying attention to the teenage division at the Games, you’ll notice a slew athlete names that you’re seeing double.
  • CrossFit analyst Brian Friend dives into which individual athletes performed well on day one.
  • Kara Saunders COVID struggle: After day one, Kara Saunders sits in 34th place overall and many fans are wondering, how could this be? Her husband Matt posted on Instagram, “Kara will never use things as an excuse, but I thought I would fill in for her.” He explained how she’s dealing with the long-term respiratory effects from previously having COVID-19.
  • Promoting youth fitness: Project Onyx teamed up with the Institution of Clinical Excellence (ICE) in an effort to raise funds to help young get involved in physical activity. For every dollar that is raised up to $10,000 from now until Monday, August 2, ICE will match.
 
SPONSORED o2 logo
Affiliates: Boost Margin and Membership With Team O2

Affiliates: Boost Margin and Membership With Team O2

Ever check out O2’s Insta and wonder, why the hell are all these people so happy? It’s easy: they care about gym owners and their members.

O2 is a 5-star functional beverage, no doubt, but it’s their playbook of proven ways to increase and retain membership while boosting your bottom line that sets them apart.

  • Fact: O2 offers a better-tasting product at a more competitive discount, and free tools (gift cards, auto-text order management, 1-on-1 service, expedited delivery, and more) to make success easy no matter your size or situation.

Join Team O2 with this special offer today. (Continental U.S. only.) Your members love O2. They should be buying it from you. LFG.

 
2021 NOBULL CROSSFIT GAMES
  What You Need to Know Going Into Day Four  

Workouts, Schedule and How to Watch

Friday’s schedule of events: Below is the broadcast schedule. You can watch all of today’s events live as well as on the CrossFit Games’ YouTube and Facebook page.

  • Event 5: 9:00 AM PT/5:00 PM GMT
  • Event 6: 11:40 PM PT/7:40 PM GMT
  • Event 7: 12:52 PM PT/8:52 PM GMT
  • Event 8: 2:30 PM PT/10:30 PM GMT
  • Event 9: 4:36 PM PT/12:36 AM GMT (Saturday, July 31)

Want to see the schedule in your local time zone? Our schedule will automatically update to where you are on MorningChalkUp.com, or on our iOS or Android app. 

Friday’s Events: Individual

Event 5

  • 4 Rounds for Time:
  • 4 Rope Climbs
  • 500m/400m Ski Erg
  • Sand Bag Carry

Event 6

  • TBD

Event 7

  • TBD

Event 8

  • Handstand walk across parallel bars, stairs, etc.

Event 9

  • TBD

Here’s a daily schedule for Teams.

 
CROSSFIT GAMES
  What is Monster Doing at the CrossFit Games?  

What is Monster Doing at the CrossFit Games?

A giant Monster Energy Ultra banner adorns the stands in the Coliseum in the Alliant Energy Center in Madison, WI, a move that has raised eyebrows among fans, affiliates, some of CrossFit’s own staff, and The CrossFit Book Instagram account. While the advertised product is a zero sugar beverage, Monster’s flagship product is the type of high sugar energy drink CrossFit has long told its members to stay away from.

Why it matters: Monster Beverage Corporation is also partially owned by the Coca-Cola Company, notoriously an adversary of CrossFit LLC, and arguably the community’s health ethos at large.

  • More specifically, in an effort to expand their portfolio, the Coca-Cola Company bought a 16.7 percent stake for $2.15 billion in Monster Beverage Corporation in 2015, a stake that has since grown to 19.36 percent.

Remind Me: For years, as part of his “elegant solution to the world’s most vexing problem,” former CrossFit LLC owner, Greg Glassman went to battle against Big Soda, meanwhile “Why You Should Worry About Coca-Cola More Than Opioids” became a near slogan of the company.

  • One of Glassman’s major goals was to get big soda out of academic research. In 2016, Glassman even spoke on Capitol Hill urging Congress to stop soda companies from influencing medical research.
  • As a writer at the CrossFit Journal at the time, my mission was simple: To write stories that expose the health dangers of drinking soda, and to investigate how academic research funded by companies like Coca-Cola and PepsiCo, have arguably led to heavily biased and unreliable health guidelines that people blindly accept, such as sugary drinks like Gatorade (owned by PepsiCo) are a solid hydration choice. As a journalist, it felt like an altruistic mission.
  • CrossFit’s own website still lists their battles with Coca-Cola, depicting them as being in the service of their Affiliates.
Continue Reading...
 
CROSSFIT GAMES
  Recapping The Adaptive, Teen and Masters Division  

Recapping The Adaptive, Teen and Masters Division

The medals have been handed out, champions have been crowned and with that, came the conclusion of the Adaptive, Teen and Masters divisions at the 2021 NOBULL CrossFit Games on Thursday afternoon. Here’s a recap of the top-3 athletes in each division.

Men 35-39

  1. Kyle Kasperbauer (775)
  2. James Hobart (745)
  3. Adrian Conway (705)
  • In his final year in the division, Kasperbauer won his third title in four trips to the Games.

Women 35-39

  1. Whitney Gelin (755)
  2. Lauren Gravatt (710)
  3. Aneta Tucker (665)
  • Gelin, a three-time individual Games athlete, collected four wins in nine events and had just two finishes outside the top-five.
Continue Reading...
 
THINGS TO...
 

...WATCH

Games Prep with the Mighty Mullet

Pick Justin Meidoros in your Guessing Games Top Five? You wouldn't be alone if you did. See how 2020's Rookie of the Year has been getting on with Games prep and see whether you or not you made a good call.

HIGHEST PLACED RETURNER FROM 2020.
     

SPONSORED

...KNOW

Individual vs. Team Workouts: Which is Right for You?

Is it better to be grinding alone with your tunes or crushing some "You go, I go" with added high fives? Reebok's Haley Adams and Rich Froning took some time away from competing at the Games to discuss the benefits of working out solo or as part of a team and share some workouts for your next gym session.

HEADPHONES VS HIGH FIVES.
     
 

...LEARN

Where Your Head Should Be

Or more specifically, where your head should be during a HSPU. Many people make this common error which can lead to increased difficulty and added stress on your shoulders. So watch this demo and see how you should set up for easier (and safer) HSPUs.

KEEP A GOOD HEAD ON YOUR SHOULDERS.
     
 

...SNAG

Your Free WHOOP Strap 3.0 and First Month Free

The WHOOP strap 3.0 tells you exactly how ready you are to perform every day. By measuring your body's vital data over 100 times a second it's able to provide instant personalized feedback on your recovery, strain, and sleep. Sign up now and get a strap and first month on us (no code needed).

KNOW YOURSELF BETTER.
     
 

...MAKE

Healthy Marbled Chocolate Zucchini Banana Bread

For when you need a sweet treat that isn't full of chemicals. This loaf is naturally sweetened with bananas, pure maple syrup, and chocolate chips for a delicious breakfast or snack. Swirled to perfection with a double chocolate layer, it's the perfect combination of zucchini and banana bread.

HOW VEGETABLES SHOULD TASTE.
 
LOCAL COMPETITIONS + Submit an Event
9/17 - 9/18: Battle at the Ranch (Bixby, OK)
9/17 - 9/19: The Central Regional (Davenport, IA)
9/18: Girls Gone Rx Vegas (Las Vegas, NV)
9/18: First Response Fights Autism (Kalamazoo, MI)
9/18: First Response Fights Autism (Livonia, MI)
9/18: EMPIRE WARS: Episode II (Elmwood Park, NJ)
9/18: The Ghostly Games (Fayetteville, GA)
9/18 - 9/19: Caution Grounds 2021 (Miami Lakes, FL)
9/18 - 9/19: The Vermonster (Barre, VT)
9/18: Battle in the Valley (Apple Valley, MN)
9/18: First Responder Trials (New York, NY)
9/18: Collective Cup (Lancaster, PA)
9/18: Girls Gone Rx Washington (Bellingham, WA)
9/18: Girls Gone Rx New Mexico (Albuquerque, NM)
9/18: Girls Gone Rx Denver (Denver, CO)
9/18: Girls Gone Rx Pittsburgh (Pittsburgh City, PA)
9/18: Syndicate Battlegrounds (Columbia, MD)
9/18: Teams Of The Midway (Lake in the Hills, IL)
9/18: Barbell Brawl (Kennett Square, PA)
9/18: The Phoenix Co-Ed team (Austin, TX)
9/18: Guardian Games (Lebanon, OH)
9/18: First Response Fights Autism (Livonia, MI)
9/18 - 9/19: Big Impact Games (Green Bay, WI)
9/18: Battle of the Barbells – Team Competition (Hendersonville, TN)
9/19: THE ARENA BENCH ‘N’ BOLT 5k (Nevada, IA)
9/24 - 9/26: Dakota Games (Fargo, ND)
9/24 - 9/25: FALL JAM 2021 (Blacklick, OH)
9/24 - 9/26: Pensacola Beach Brawl (Pensacola Beach, FL)
9/24 - 9/26: CrossFit® Dakota Games (Fargo, ND)
9/24 - 9/26: Pensacola Beach Brawl (Pensacola Beach, FL)
9/25: Proven Fitness Competition (Caldwell, ID)
9/25: PROVEN FITNESS COMPETITION (Caldwell, ID)
9/25: INFINITY WARS | Episode II (Frankfort, KY)
9/25: The Big Red Rumble (Holland, MI)
9/25: Shatter Slam (Albany, NY)
9/25: Cougars and Sugar Daddies (Northville, MI)
9/25: Masters Mayhem (Kilgore, TX)
9/25: Kilo CrushFest (Hampton, VA)
9/25: Barbells For Boobs (South Pasadena, CA)
9/26 - 10/2: Power Monkey Fitness Camp (Crossville, TN)
9/26: The Great Equalizer 7: Revival (Dover, NH)
9/30 - 11/1: Fittest of the Coast – Coastal Qualifier (Mt. Pleasant, SC)
10/1 - 10/2: 2021 Iron Anchor Throwdown (Batavia, OH)
10/1 - 10/3: Big Orange Brawl (Knoxville, TN)
10/1 - 10/2: Wodsomniac- Get Twisted! (Draper, UT)
10/2: Warrior Games 2021 (Suffield, CT)
10/2: Go Primal Games MMXXI (Gainesville, FL)
10/2: North Dallas Rumble (Dallas, TX)
10/2: Strong[HER] Together- Virginia (Fredericksburg, VA)
10/2: Global Grace (Santa Ana, CA)
10/2: Sugar & Spice (Burlington, MA)

See all upcoming events

Your Coffee is ready.