Should You Do the Whole30 Challenge After New Years?
The Whole30 diet is probably the most well-known diet challenge in existence today. It was developed by Melissa and Dallas Hartwig in 2010 and became massively popular in the mid 2010s. In 2018, the Whole30 trademark was licenced to a number of food producers, including Whole Foods Market, marking a dramatic shift into mainstream culture.
The rules for the 30-day fad diet are very simple. Consume only whole foods while eliminating sugar, alcohol, grains, legumes, soy, and dairy. Foods that are allowed include meat, nuts, seeds, seafood, eggs, vegetables, and fruits. While weight loss is not an explicit goal of the challenge, it is likely the goal of many who embark on it.
The Whole30 represents an entire class of fad diet approaches that are popular after the turn of the new year. They are restrictive and often focus on complete elimination of foods rather than reduction of consumption. These diets promise all sorts of health and psychological benefits. Metabolic restoration, reduction in systemic inflammation, GI healing, immune balance, reduction in cravings, etc. All the evidence is anecdotal, at best.
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