CrossFit Games

Kara Saunders to Split NOBULL Jersey Revenue with Aussie Athletes

July 20, 2022 by
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Ten-time CrossFit Games athlete Kara Saunders announced today on Instagram her intention to split any revenue from the sale of her NOBULL CrossFit Games jersey with Aussie individual athletes who do not have a replica jersey. 

One big thing: Only athletes with jerseys get a part of the payout, meaning that just 19 out of 80 are eligible. 

  • NOBULL originally launched replica jerseys for 13 individual Games athletes, one masters athlete and two teams. 
  • Nearly all jerseys sold out within 24 hours with only a handful of sizes and colors still available.
  • Twenty dollars from each sale both online and at their pop-up store in Madison will go toward that athlete or team. 
  • NOBULL added six more athlete replica jerseys after the results of a public survey allowing fans to vote for their favorite athletes, bringing the total to 19 athletes out of 80 total. 
  • In the second wave were Kara Saunders, Dani Speegle, Amanda Barnhart, BK Gudmundsson, Travis Mayer and Willy Georges.

What Kara’s saying: “I’m really excited that I’ve been chosen to have a replica Games jersey for my friends, family and fans to rep me at the tenth Games. I felt worth all along even if some didn’t.”

  • “In saying that, it wouldn’t feel right for me to accept that money knowing others have missed out. I will be splitting the money between all of my Aussie individual athletes who didn’t get a jersey too.”
  • “I know this is about so much more than money but the Aussies pay a small fortune to be at the CrossFit Games and they’re worthy of some kind of support.”
  • “If you have the means and choose to purchase one of these, please know I’ll be sharing it with them (even if I only sell one jersey.”

The big picture: Athletes have few earning opportunities outside of the CrossFit Games prize purse but several brands are working to find new ways to expand earnings. 

  • Reebok brought back their bonus program for the second year, awarding $12,000 to any individual athlete or team who wins an event wearing select Reebok footwear. The bonus program paid out more than $400,000 to athletes last year. 
  • NOBULL’s replica jersey program, launched this season, has the potential to pay out significant sums if sales remain hot. An individual athlete would make $20,000 if 1,000 copies of their replica jersey were sold. 

Go deeper:

NOBULL’s CMO Todd Meleney discusses the new program on The Bottom Line.

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